License 2 Play's Heroes of Goo Jit Zu is a 2020 TOTY Finalist!

License 2 Play's Heroes of Goo Jit Zu is a 2020 TOTY Finalist!
Feb 24, 2020
License 2 Play Toys

The nominations for the 2020 Toy of the Year (TOTY) are in and our Heroes of Goo Jit Zu are on this short list of finalists for this prestigious award in the action figure category! If you are looking for wholesale toys that everyone wants, you cannot get more assurance than a TOTY finalist. Here's why the judges deemed these action figures to be truly star-worthy.

What Makes Them a Hit 
A panel of play experts such as journalists, toy specialists, and retailers make up the TOTY nomination committee, and believe us when we say they have their fingers on the pulse of the toy industry! In the entertainment world, this honor is the equivalent of being a finalist for the Oscars. So, for the Heroes of Goo Jit Zu to have stretched and squished their way into the hearts of this committee is a global achievement. 

These are the primary categories in which this unique line of action figures had to stand out in order to become a finalist:

       ° Creativity and Originality
       ° Design and Quality
       ° Play Value
       ° Marketing and Promotion
       ° Sales and Marketplace Acceptance

Great Stress Reliever Toy
The above list helps one understand what this series had to overcome to impress the judges. But, what makes consumers love the toys so much that they appear on the committee's radar to begin with? After all, there are a lot of stress balls and similar toys that kids can squeeze or stretch. The difference is in the fact that each character has a different gooey texture and feel. One may be filled with sand while another is filled with water or slime. Plus, they are in the form of action figures! Now, kids can play with a stress-reliever toy with varied textures in a really cool action figure form. Going back to the above criteria for a TOTY award, we believe this is what placed the checkmark by the "Creativity and Originality" category.

From the Popular "Heroes of Goo Jit Zu" Cartoon on YouTube
Of course, having a TOTY award-level toy will have to be more than unique. It must be heavily promoted and recognized by consumers. What better way to accomplish this than by creating replica characters from a fan-fav cartoon making a splash in its 2019 debut on YouTube? These action figures allow the series to come alive in each child's living room as they act out the scenes they are watching. What's more, even if they have not yet seen the cartoon, your customers will have all likely seen the commercials on television. Thus, it is easy to see why this toy series meets the "Marketing and Promotion" criteria.

Kids Create Their Own Stories
When it's time to power off the electronics, moms can enjoy watching their children entertain themselves off-line by crafting new action-packed twists to the story using a  combination of up to 13 power-oozing characters. The storyline possibilities are endless! As a bonus, Goo Jit Zu toys can be used to practice social skills in real-world scenarios while they unlock children's imagination with fantasy playtime fun. With this in mind, these action figures clearly have a lot to offer in terms of play value.

No Mess for Mom
One of the drawbacks of some of the textured play products on the market is the icky and often sticky mess they leave behind for parents to clean up. Unlike many of these sandy or oozy products available on the market, the "goo" in the Heroes of Goo Jit Zu characters is 100% contained! This safe design means children of all ages are able to slam, crunch, squish, stretch, and squash with these heroes without getting the house dirty or requiring a  clean-up crew. Parents may feel that containment element is worthy of an award in and of itself for design and quality.

Therefore, by meeting the TOTY award criteria, this toy has demonstrated it can stand out in a marketplace that has some very tough competition. The experts also agree this is a highly sought product with proven performance in sales. At License 2 Play, we strive to provide only the best in the play industry to our customers. This honor for the Heroes of Goo Jit Zu line we sell helps us know we are right on target with that goal. Join us in preparing for the 2020 buying season by stocking up on all 13 characters of the Heroes of Goo Jit Zu cartoon series available on our website today.

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